Tracey Knight-Lloyd is responsible for creating and implementing strategic marketing programmes which contribute directly to the achievement of Duty Free Caribbean Holdings' (DFCH) corporate goals and corporate mission. She is also responsible for the management of all corporate brand initiatives as well.

Tracey Knight-Lloyd assumed duties with Duty Free Caribbean Holdings in 2006, after working as Brand Specialist for Sagicor Life Inc, a regional financial services company , where she was responsible for marketing and branding activities for Barbados, the Eastern Caribbean and the Netherlands Antilles.

Tracey Knight-Lloyd is the holder of a Bachelor of Arts Degree (Hons) in Mass Communications.